This label may have been born in the eighties, but it is anything but brash. The brainchild of husband and wife duo Didlier and Evelyne Chétrite, Sandro quickly garnered a cult following due to its sleek silhouettes, striking prints and premium fabrications. Read more...

According to Article&, the Park Slope boutique curates clothing for “the fashion needs of creative professionals.” The selection of summer-ready gingham dresses, flowing tops, and strappy sandals are the kinds of styles that inspire planning a vacation just so you can wear them. As a bonus, the sale aisle is well-thought out, and if your size is still available, you Read more...

When Alexandra Waldman and Polina Veksler could not find clothes that fit their bodies anywhere in New York’s Fifth Avenue shopping district, the two decided to open their own store. The result was Soho’s Universal Standard, where fit reigns supreme and customers are treated to a much-appreciated dose of humanity upon entering. Free, private styling services are available, but anyone Read more...

Bed Stuy’s Sincerely, Tommy spotlights up-and-coming brands, so be open to learning a few new names as you peruse the racks. Kai Avent-deLeon, who grew up in the neighborhood, adheres to a minimalist, easygoing fashion philosophy. The clothes, which range from $80 tennis dresses to $680 handmade gowns, are simple in the ’90s tradition of straight lines and slinky cuts. Read more...

Do not be fooled by the spartan white brick walls—Maryam Nassir Zaheh’s low-key Lower East Side shop is a trend emporium. The shoe designer and entrepreneur is partly responsible for a resurgence in ’90s-style wedges (thank or curse her as you wish). Read more...

Childhood friends Olivia Wolfe and Steph Krasnoff opened this Little Italy boutique in 2012, intent on stocking the clothes they as twentysomethings wanted to wear but could not find. Nearly a decade later, American Two Shot still caters to a young—or young at heart—customer, selling whimsical, often printed designs from indie darling labels Alice McCall, Samantha Pleet, and Lazy Oaf. Read more...

Shana Tabor founded In God We Trust in 2005. The store has gone through many iterations and locations, but you can still shop online and brick-and-mortar in Williamsburg, Brooklyn. Though Tabor has earned raves for minimalist, but still unique, jewelry (see: a wishbone bangle), the clothing exudes a homespun charm. Read more...

The phrase “Cool Girl” is thrown around a lot to describe “it people” so much it has lost a lot of meaning. But make no mistake: Brother Vellies owner Aurora James is really, really cool. The model founded her Greenpoint, Brooklyn accessories boutique in part to showcase traditional African footwear. The pieces are made by craftspeople in South Africa, Ethiopia, Read more...

Alana Branston and Ali Kriegsman co-founded Bulletin in 2015 with the goal of granting female-owned, online-only brands a bit of retail space to play around with. Labels can apply to be sold in the three brick-and-mortar shops. The zeitgeist-y designs include graphic t-shirts with copy like, “Hoes 4 Healthcare” and “Don’t Be a Dick.” Read more...

French girl” style: you know it when you see it. If you need help mastering the unfussy elegance that comes so easily to Parisians (or our idealized American image of them, at least) turn to Gaelle Drevet’s Frankie Shop. The former ABC News producer quit her day job in 2006 to launch Pixie Market, a much-loved Lower East Side haunt. Read more...